Yes, It is possible to drive a harder content marketing campaign than your competitors and eventually outrank them in search results, and that is what we will be taking a look at in this post contributed by EnspireFX Website.
As a small business, website owner, or content creator, you may have been wondering how you could compete with those enviable Google first page results and site links that some websites seem to have with ease.
True, SEO is not an easy process, and anyone who has tried to rank a website will tell you what a difficult process it is.
According to Website Hosting Rating, there were over 1.74 billion websites on the internet as of January 2020, and just a handful of them can fit on the first page of search engines.
Any time you do a Google search and come up with those 90 billion results, recognize how many websites are unable to make it to the first few pages and think of how many users will browse through the pages to get to those other sites.
So SEO is hard, but that’s to be expected since we all want that top spot, and your need to rank as high as possible is reasonable.
So let’s dive right into how you can dive a harder content campaign than your competitors and overtake them.
1. Write content on more original topics:
Data shows that Google alone processes over 7 billion search query from users all over the world every day, going up to about 10 billion on some days.
Yes, that many, but it’s interesting to note that about 15% of this search volume is on search queries that have never been searched before.
Google frowns very strongly on plagiarized content, which means quality content is easily largely equivalent to original content.
2. Delve deeper, go to greater depth:
Google and other search engines exist to point people to what they’re looking for. They know they’ve done a good job if a user who clicks on a search result stays on that site longer engaging with that content.
And guess what the search algorithm does? It begins to identify this website as a source of quality content.
So the key here is to offer your site’s readers the best possible content, and more and more quality content means people stay on your site longer and longer, increasing your engagement rate, and session duration, while reducing your bounce rate.
This is the aim of most SEO, so your ability to achieve this will surely put you on top of most of your competitors, and believe it or not, everyone struggles with this process, even experienced content creators who are perceived to be dominating entire niches.
3. Publishing more often:
It’s an established rule for many creators to post every 2 or 3 days. According to Marketing Insider Group, a minimum of 11 posts a month is alright.
You can write every day, every month, anytime you feel inspired or you could just use a schedule, but you must know that the more frequently you publish a post, the more traffic will be coming in.
Final thought on Content Creation and Content Marketing
In conclusion, the top stop is not a fixed position, those there can fall, and new ones are constantly being added there. If only you are determined enough, then you can outrank even the most established or experienced names in your niche.
How have you been able to rise in your ranking? We are always interested in hearing from our readers, you can engage with us in the comments section below. And if you need any help in creating quality content, please use the contact form on our contact page to get in touch with us.
We wish you well