In a world where nothing stands still, GCB Bank now occupies an environment with more intense competition and higher consumer expectation than ever before. Internet and mobile connectivity have increased beyond measure bringing new knowledge and higher expectation of service. This has significantly changed the way banking business is done and how it is perceived by the public.
In order to maintain our position as the leading bank in Ghana and to continue to grow, it is now more important than ever to refocus and re-arm our position in the marketplace through a new, evolved brand, better communication and a tireless commitment to serve our customers better.
As part of the change, we have adopted an internal change program that has been firmly embedded in our business plans, our staff training, our branches and our services. This program overhauled the Bank’ score values and brand, resulting in a new evolved logo and a stronger on-the-street presence.
Our dedication to higher standards will witness the introduction of new banking products and services. We are refurbishing our branch network to international standards, updating our systems and technology and focusing on increased customer satisfaction right across our business channels. This is a long-term program, but you will see progress over the coming months.
Accra, Greater Accra, Ghana